The New Market Mastermind

Across the country there are what we call "emerging markets" in the car sharing business. These are markets where Turo is just beginning to gain a foothold with a small number of hosts and vehicles in inventory.

What defines an emerging market?

As we've completed market analysis on cities of all sizes all across the United States, we've come to identify a viable emerging market as one with the following characteristics:

• A population of 50,000 or more.
• A Turo inventory of fewer than 100 vehicles.
• A vehicle to resident ratio of less than 1:1,800 (less than one Turo vehicle for every 1,800 residents in a city that is not a major tourist destination).

Cities that fit these three criteria are typically primed for growth, with plenty of opportunity for new hosts to bring vehicles into the market.

The main challenge facing hosts in these cities is Turo brand recognition and adoption of Turo as a viable rental vehicle solution.

We want to help develop these markets into their full potential to help aspiring hosts create viable car share businesses, and help Turo expand their market share in cities where they are likely not spending corporate marketing dollars.

Introducing the New Market Mastermind

We're going to focus on one city at a time, recruiting new hosts and providing training, collaboration, and marketing support. Here's what to expect when you join the mastermind in your emerging market.

• A unique "Emerging Market" market analysis that will differ from our standard market analysis to provide critical information unique to an under-developed city.
• A bi-weekly live Zoom coaching session with new and aspiring hosts in the focus city.
• A live, in-person one-day training event and host meetup in the city.
• A marketing campaign with marketing assets deployed both online and physically throughout the city to drive traffic to host vehicle listings and build brand awareness and adoption.
• Each host will receive a set of business cards w/QR code to use in promoting your fleet.
• Each host will be given access to three important online classes and downloadable resources.

If you are interested in seeing a New Market Mastermind launched in your city, please complete the form below. We need a minimum of FIVE HOSTS in a market to invest the time and resources into launching a mastermind in that city.