Across the country there are what we call "emerging markets" in the car sharing business. These are markets where Turo is just beginning to gain a foothold with a small number of hosts and vehicles in inventory.
What defines an emerging market?
As we've completed market analysis on cities of all sizes all across the United States, we've come to identify a viable emerging market as one with the following characteristics:
Cities that fit these three criteria are typically primed for growth, with plenty of opportunity for new hosts to bring vehicles into the market.
The main challenge facing hosts in these cities is Turo brand recognition and adoption of Turo as a viable rental vehicle solution.
We want to help develop these markets into their full potential to help aspiring hosts create viable car share businesses, and help Turo expand their market share in cities where they are likely not spending corporate marketing dollars.
Introducing the New Market Mastermind
We're going to focus on one city at a time, recruiting new hosts and providing training, collaboration, and marketing support. Here's what to expect when you join the mastermind in your emerging market.
If you are interested in seeing a New Market Mastermind launched in your city, please complete the form below. We need a minimum of FIVE HOSTS in a market to invest the time and resources into launching a mastermind in that city.
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We've created so many different resources from live group coaching, to online courses to market research to performance management tools, and have helped over 1,300 new and aspiring hosts so far! We've bundled them all together into three different membership plans to fit every budget and every experience level.
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