All New Market Guides
About The Market Guides
Since June of 2021 The CarShare Academy has studied nearly 200 markets to provide hosts with the business intelligence they need to build a fleet consisting of the right vehicles to match the demand pattern for their city as well as other guidance and best practices unique to their market.
A team of data specialists extracts multiple sets of data from the Turo database, assembles them, and sends the workbook to Lead Coach William Huffhine for review, analysis, and interpretation to complete the Market Guide. This process can take anywhere from 4 to 8 hours depending upon city.
No scrapers or crawlers are used to extract this data as such technology can provide erroneous results.
What's Inside?
The Market Guide for each city is about 20 pages in length. In those 20 pages you'll find the following:
- Market dynamics unique to your city
- The inventory vehicle mix in your city
- The daily rate mix in your city
- Top vehicle brands in your city by inventory count
- Top vehicle models in your city by inventory count
- Ten recommended vehicles with earnings projections
- Comparison of daily rates to traditional rental car rates in your city
- Projected seasonal trend for your market
- Conclusions and business recommendations
What's Different From The Old Market Analysis?
We've added more business insights such as more in-depth market dynamics, earnings potential for recommended vehicles, and projected seasonal trends for your specific city.
2023 Library One
2023 Library Two
2023 Library Three
Major National Events To Plan For
Planning for Utilization and Pricing
Are you maximizing the utilization and pricing potential when major annual events happen near you?
Your business is seasonal. But throughout the year you also need to be mindful of, and prepared for, the major annual events that attract large numbers of out of state visitors. Here are 25 major annual events in each of six regions around the country.
Midwest
- Chicago Auto Show - February in Chicago, IL
- Indy 500 - Memorial Day weekend in Indianapolis, IN
- Chicago Jazz Festival - August in Chicago, IL
- Wisconsin State Fair - August in West Allis, WI
- National Museum of the United States Air Force Air Show - June in Dayton, OH
- Iowa State Fair - August in Des Moines, IA
- Sturgis Motorcycle Rally - August in Sturgis, SD
- Oktoberfest Zinzinnati - September in Cincinnati, OH
- Kentucky Derby Festival - April/May in Louisville, KY
- National Farm Machinery Show - February in Louisville, KY
- Kansas City Renaissance Festival - September-October in Kansas City, KS
- Indiana State Fair - August in Indianapolis, IN
- ArtPrize - September-October in Grand Rapids, MI
- Missouri State Fair - August in Sedalia, MO
- Twin Cities Pride Festival - June in Minneapolis, MN
- Cleveland International Film Festival - March-April in Cleveland, OH
- The Great Minnesota Get-Together (Minnesota State Fair) - August-September in Falcon Heights, MN
- World Pork Expo - June in Des Moines, IA
- Taste of Chicago - July in Chicago, IL
- Cleveland Oktoberfest - Labor Day Weekend in Cleveland, OH
- Detroit International Jazz Festival - September in Detroit, MI
- Cuyahoga County Fair - August in Berea, OH
- Nebraska State Fair - August-September in Grand Island, NE
- Big Ten Football Championship Game - December in Indianapolis, IN
- Arnold Sports Festival - March in Columbus, OH
Northeast
- Macy's Thanksgiving Day Parade - November in New York City, NY
- New York International Auto Show - April in New York City, NY
- Boston Marathon - April in Boston, MA
- Newport Jazz Festival - August in Newport, RI
- Newport Folk Festival - July in Newport, RI
- National Cherry Blossom Festival - March-April in Washington, D.C.
- Philadelphia Flower Show - March in Philadelphia, PA
- Pennsylvania Farm Show - January in Harrisburg, PA
- Boston Wine Festival - January-March in Boston, MA
- Tanglewood Music Festival - June-August in Lenox, MA
- New York Film Festival - September-October in New York City, NY
- Maryland Renaissance Festival - August-October in Crownsville, MD
- Pennsylvania Renaissance Faire - August-October in Manheim, PA
- Eastern States Exposition (The Big E) - September in West Springfield, MA
- Great New York State Fair - August-September in Syracuse, NY
- New Hampshire Highland Games and Festival - September in Lincoln, NH
- Vermont Maple Festival - April in St. Albans, VT
- Hudson Valley Wine & Food Fest - September in Rhinebeck, NY
- Brooklyn Book Festival - September in Brooklyn, NY
- Saratoga Race Course Summer Meet - July-September in Saratoga Springs, NY
- Atlantic City Airshow - August in Atlantic City, NJ
- Woodstock Film Festival - September in Woodstock, NY
- Maine Lobster Festival - August in Rockland, ME
- Salem Haunted Happenings - October in Salem, MA
- Long Island Fall Festival - October in Huntington, NY
Southeast
- Mardi Gras - February/March in New Orleans, LA
- Kentucky Derby - First Saturday in May in Louisville, KY
- National Cherry Blossom Festival - March/April in Washington, D.C.
- Atlanta Dogwood Festival - April in Atlanta, GA
- Charleston Wine + Food Festival - March in Charleston, SC
- Beale Street Music Festival - May in Memphis, TN
- New Orleans Jazz & Heritage Festival - April/May in New Orleans, LA
- World of Bluegrass - September in Raleigh, NC
- CMA Music Festival - June in Nashville, TN
- Bonnaroo Music & Arts Festival - June in Manchester, TN
- Kentucky Bourbon Festival - September in Bardstown, KY
- Savannah Music Festival - March/April in Savannah, GA
- Florida Strawberry Festival - March in Plant City, FL
- Hangout Music Festival - May in Gulf Shores, AL
- St. Augustine Night of Lights - November-January in St. Augustine, FL
- The Masters Tournament - April in Augusta, GA
- Bayou Country Superfest - May in Baton Rouge, LA
- Dragon Con - September in Atlanta, GA
- MerleFest - April in Wilkesboro, NC
- Gulf Coast Jam - September in Panama City Beach, FL
- South Beach Wine & Food Festival - February in Miami Beach, FL
- Shaky Knees Music Festival - May in Atlanta, GA
- New Orleans Voodoo Music + Arts Experience - October in New Orleans, LA
- Rock the South - June in Cullman, AL
- Epcot International Food & Wine Festival - September-November in Orlando, FL
Southwest
- Albuquerque International Balloon Fiesta - October in Albuquerque, NM
- Austin City Limits Music Festival - October in Austin, TX
- South by Southwest (SXSW) - March in Austin, TX
- San Antonio Stock Show & Rodeo - February-March in San Antonio, TX
- Arizona Renaissance Festival - February-March in Apache Junction, AZ
- Houston Livestock Show and Rodeo - March in Houston, TX
- Fiesta San Antonio - April in San Antonio, TX
- New Mexico State Fair - September in Albuquerque, NM
- National Fiery Foods and Barbecue Show - March in Albuquerque, NM
- Texas Renaissance Festival - September-November in Todd Mission, TX
- State Fair of Texas - September-October in Dallas, TX
- Red River Balloon Rally - July in Shreveport, LA
- New Orleans Essence Festival - July in New Orleans, LA
- Texas Book Festival - October in Austin, TX
- Tucson Gem, Mineral & Fossil Showcase - February in Tucson, AZ
- El Paso Balloon Festival - August in El Paso, TX
- Big Texan Steak Ranch Challenge - Ongoing in Amarillo, TX
- Dallas International Film Festival - April in Dallas, TX
- San Diego Comic-Con - July in San Diego, CA (southwestern-most point in the region)
- Houston Art Car Parade - April in Houston, TX
- New Mexico Chile & Ristras Festival - October in Mesilla, NM
- Austin Food & Wine Festival - November in Austin, TX
- Scottsdale Arabian Horse Show - February in Scottsdale, AZ
- Ruidoso Art Festival - July in Ruidoso, NM
- West Texas Fair & Rodeo - September in Abilene, TX
Pacific
- Rose Parade - January 1st in Pasadena, CA
- Tournament of Roses Football Game - January 1st in Pasadena, CA
- Sundance Film Festival - January in Park City, UT
- San Francisco Chinese New Year Parade - February in San Francisco, CA
- Academy Awards (Oscars) - February/March in Los Angeles, CA
- South Lake Tahoe SnowGlobe Music Festival - December-January in South Lake Tahoe, CA
- Cherry Blossom Festival - April in San Francisco, CA
- Coachella Valley Music and Arts Festival - April in Indio, CA
- Stagecoach Country Music Festival - April in Indio, CA
- Seattle International Film Festival - May-June in Seattle, WA
- Sasquatch! Music Festival - May in George, WA
- Portland Rose Festival - May-June in Portland, OR
- San Diego County Fair - June-July in Del Mar, CA
- Los Angeles Film Festival - June in Los Angeles, CA
- Alaska State Fair - August in Palmer, AK
- Burning Man - August-September in Black Rock Desert, NV
- Outside Lands Music and Arts Festival - August in San Francisco, CA
- Monterey Jazz Festival - September in Monterey, CA
- Honolulu Marathon - December in Honolulu, HI
- Honolulu Festival - March in Honolulu, HI
- Alaska Folk Festival - April in Juneau, AK
- Hawaii International Film Festival - November in Honolulu, HI
- Iditarod Trail Sled Dog Race - March in Anchorage, AK
- Alaska Bald Eagle Festival - November in Haines, AK
- Festival of Native Arts - February in Fairbanks, AK
Rockies & Plains
- Cheyenne Frontier Days - July in Cheyenne, WY
- Sturgis Motorcycle Rally - August in Sturgis, SD
- Calgary Stampede - July in Calgary, AB, Canada (near the US border)
- National Western Stock Show - January in Denver, CO
- Denver Beer Week - September in Denver, CO
- Albuquerque International Balloon Fiesta - October in Albuquerque, NM
- Kansas State Fair - September in Hutchinson, KS
- Kansas City Renaissance Festival - September-October in Bonner Springs, KS
- Custer State Park Buffalo Roundup - September in Custer, SD
- Tulsa State Fair - September-October in Tulsa, OK
- Colorado Renaissance Festival - June-August in Larkspur, CO
- Santa Fe Indian Market - August in Santa Fe, NM
- Colorado State Fair - August-September in Pueblo, CO
- National Folk Festival - September in Butte, MT
- Greeley Stampede - June-July in Greeley, CO
- Tulsa International Mayfest - May in Tulsa, OK
- Omaha's Summer Arts Festival - June in Omaha, NE
- National Western BBQ Throwdown - January in Denver, CO
- Albuquerque International Folk Art Market - July in Albuquerque, NM
- National Buffalo Museum's Buffalo Roundup - November in Jamestown, ND
- Denver International Wine Festival - November in Denver, CO
- Telluride Film Festival - September in Telluride, CO
- Kansas City Irish Fest - September in Kansas City, MO
- Rocky Mountain Folks Festival - August in Lyons, CO
- Taos Pueblo Powwow - July in Taos Pueblo, NM
Thinking About Turo? Think Carefully.
So, you're either thinking about being a Turo host, or you're already a host looking for help. A lot of people have been successful with their Turo fleets. But even more have not, often due to no fault of their own. For what you'll invest in depreciating assets to host on Turo, you could invest in a more stable, long-term business that will help you build generational wealth. If you'd like to look at other options,
click the button below.